At Sports Direct Retail Ltd., your privacy is important to us. We are committed to protecting your personal information and ensuring it is handled responsibly, securely, and transparently. This Privacy Statement outlines how we collect, use, store, and protect your personal data when you interact with us, whether through our website, mobile applications, in-store, or via our other services.
If you have any questions about this Privacy Statement or our data handling practices, please contact us at [email protected] or write to us at the address provided below.
1. Information We Collect
We may collect the following types of personal information from you:
a. Information You Provide to Us:
- Account Information: When you create an account, we may collect your name, email address, phone number, billing address, and payment details.
- Order Information: When you make a purchase, we collect details about the items you buy, order history, delivery preferences, and payment information.
- Customer Support Queries: If you contact us for support, we may collect information about your query and any related communications.
- Feedback or Surveys: If you provide feedback or participate in surveys, we may collect the information you voluntarily share with us.
b. Automatically Collected Information:
- Usage Data: Includes information about how you interact with our website or app, such as pages visited, time spent, clicks, and other use metrics.
- Cookies and Similar Technologies: We use cookies and similar tools to collect information about your browsing preferences to improve your experience. For more details, see our Cookie Policy.
- Device Information: Includes your device type, operating system, browser type, IP address, and geographical region.
c. Third-Party Information:
We may receive data from third-party sources, such as social media platforms, marketing partners, or service providers, with your consent or where legally permitted.
2. How We Use Your Information
We process your personal data for the following purposes:
- To process and fulfill your orders, including managing payments and deliveries.
- To manage and administer your account and provide customer support.
- To personalize your shopping experience and recommend products based on your browsing or purchase history.
- To send you important notifications, such as order updates, shipping confirmations, and promotional emails (you can unsubscribe at any time—see Section 6).
- To improve our website, services, and overall customer experience through analytics and feedback.
- To comply with legal obligations and protect against fraud or security risks.
3. Sharing and Disclosure of Information
We do not sell your personal information. However, we may share your data with trusted third parties, including:
- Service Providers: For example, payment processors, delivery companies, and customer support teams who help us operate our business.
- Marketing and Advertising Partners: With your consent, we may share your information with partners for marketing purposes.
- Legal Authorities: When required by law, regulation, or legal process (e.g., court orders or government requests).
- Other Companies: In the event of a merger, acquisition, or transfer of assets, we may transfer your information to the relevant third party.
We ensure that any third parties processing your data on our behalf comply with strict data protection standards.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Statement or as required by law.
For example:
- Order and transaction records are retained for a limited time for accounting and legal purposes.
- Account information is kept until your account is deleted upon your request.
You may request deletion of your data at any time by contacting us (see Section 8).
5. Data Security
Protecting your personal information is a priority. We implement robust security measures, including encryption, firewalls, and secure server environments, to safeguard your data against unauthorized access, disclosure, or misuse.
While we take every precaution to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have the following rights under applicable data protection laws:
- Access Your Data: You have the right to request a copy of your personal information we hold.
- Correct Your Data: You may request corrections to inaccurate or incomplete information.
- Delete Your Data: You can request that we delete your personal information, subject to any legal requirements.
- Restrict Processing: You can ask us to restrict the processing of your data in certain circumstances.
- Object to Processing: You have the right to object to certain types of data processing, including direct marketing.
- Withdraw Consent: If you have provided consent to process your data, you can withdraw this at any time by contacting us.
To exercise your rights, please contact us at [email protected].
7. Cookies Policy
For details on how we use cookies and similar technologies, please refer to our separate Cookie Policy, which is linked from our website.
8. Contact Us
If you have questions, concerns, or requests regarding this Privacy Statement or how we handle your personal data, please contact us using the following details:
- Email: [email protected]
We aim to respond to all inquiries promptly.
9. Updates to This Privacy Statement
We may update this Privacy Statement from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date at the top. We encourage you to review this statement periodically to ensure you are informed about how your information is protected.